about
I'm a designer, creator, and builder fascinated by the intersection of digital products, physical objects, and human experience.
.experience
6+
.location
Toronto (CAN)
.freelance
Available
.hello
I believe great design is not about decoration—it's about creating experiences that make life simpler, more intuitive, and more meaningful. That's what I strive to build every day.
.skills and expetise
Product Design
UX Design • UI Design • Product Strategy • Information Architecture • User Flows • Wireframing • Prototyping • Design Systems • Interaction Design • Accessibility • Conversion Optimization
Research & Analysis
User Research • Usability Testing • Customer Interviews • Journey Mapping • Competitive Analysis • Product Audits • Market Research • Heuristic Evaluation • Data-Informed Design • Stakeholder Discovery
Brand & Creative
Creative Direction • Brand Strategy • Visual Identity Design • Art Direction • Storytelling • Content Strategy • Marketing Campaigns • Copywriting • Photography Direction • Video Production Direction
E-Commerce
Amazon Optimization • A+ Content • Premium A+ Content • Shopify • Landing Page Design • CRO • Performance Marketing • Customer Acquisition • Retention Strategy • Funnel Optimization • E-commerce
Product Dev
Product Research • Packaging Design • Packaging Production • Supplier Sourcing • Manufacturing Coordination • Vendor Management • Product Launches • Go-to-Market Strategy • Quality Assurance
Leadership
Cross-Functional Leadership • Stakeholder Management • Workshop Facilitation • Team Mentorship • Agile Collaboration • Strategic Planning • Project Management • Design Reviews
.work experience
.stack
